How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 27.06.2025 03:26
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Good marketing is doing this well.
'Classmates threw Snickers at me to test my peanut anaphylaxis' - BBC
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
Product
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
Can you name a female actress who has had bad timing or luck in her film career?
Price
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.